Tag Archives: CAM

Apothecanna: Cannibis infused Spa products

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Where there’s smoke there is fire and the cannabis cloud over Colorado appears to be lingering like smog on a otherwise clear day. Cannabis proponent Apothecanna has positioned itself beyond the pale, as an adjunct measure in pain management and only time will tell if they can remain straight enough to keep their wellness branding intact.

I wrote this piece originally in June of 2015 and removed it from this blog over a reservation about logical reasoning summed up simply by “begging the question.” But let’s talk products for now.

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Apothecanna does offer a variety of scents that leave the 1960’s behind.

The statement on their website detailing the benefits of their “natural” products Topical Cannabis, Hemp Lotion, & THC Spray (located under the tab “learn” and “apothecanna massage”) is simple and basic:

Revitalizing botanicals like arnica and capsaicin combine with topical marijuana to provide natural herbal pain relief .

The Marketing is both Spartan and clever.

“Here at Apothecanna, we’re committed to providing innovative topical pain relievers that combine topical cannabis with other healing and soothing botanicals for a more natural option for topical pain relief. Unlike conventional topical pain relief cream products, our cannabis calming cream offer pain relief without unpleasant “medicine” scents, instead incorporating sense-soothing botanicals like lavender, chamomile, and frankincense. These botanicals make using our topical marijuana products more enjoyable, contributing to a sense of well being that can aid the healing process. In addition to our full line of cannabis cream and THC spray products for pain relief, which are available at over 200 Colorado medical marijuana centers, we also offer several invigorating, calming, and pain relieving cream products made with hemp and arnica cream, as well as other botanicals to soothe your skin as well as your senses.”

Rejuvenate your skin and senses with topical cannabis cream and botanical skin therapies from Apothecanna.

Under the “About” tab are three discreet paragraphs that provide a brief nod to both legality and their position on the role of natural philosophy in society at large.

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By reordering the brands statements, it may be a bit more obvious to educated consumers and those who question the politics involved, how the advent of Apothecanna will impact the Spa and Wellness Industry. And in particular, the Professional Massage Community which may utilize such products IN TANDEM with mainstream pain management professionals.

Let’s break it down like any syllogism, but let’s do it backwards and examine the logic of the marketing.

“Our mission at Apothecanna is to spread the wisdom of traditional plant medicine. We believe in the fundamental right of access to the healing powers of nature and promote sustainable interaction with the world around us.”

Preceeding this ‘tidbit’ is the following ‘tidbit.”

“We do not use artificial ingredients, fillers, parabens and only test on humans. We believe that natural treatments are the best treatments, and strive to create products with uncompromised purity, quality, and functionality.”

And the page begins with this introduction:

“Apothecanna is a natural apothecary featuring cannabis extract as the primary active ingredient due to its potent anti-inflammatory and analgesic properties. Our formulations combine cannabis with other organic and wild crafted essential oils to create highly functional topical treatments for pain and stress relief, while delivering a host of skin nurturing benefits.”

Viewed and analyzed from last statement to first, Apothecanna’s marketing strategy seems to be suffering from marijuana induced paranoia if not ordinary anxiety. Remember this assessment proceeds in reverse order from their official website circa 2015!

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The first (last) CLAIM Apothecanna puts forward, is that their products have scientifically proven value. (This is TRUE of Cannabis- as science has admitted.)

The second or (middle) premise Apothecanna offers is that their products are 100% “Natural” and that they TEST only on humans.

In the third (first) STATEMENT that in traditional logic would be called a premise, Apothecanna DOES INDEED draw a CONCLUSION predicated on the two preceding premises! Want some pseudoscience wellness professionals or just a side of religion to go with your own and your clients health investments?

Consumers are informed of Apothecannas “rights” and significantly there is an appeal to nature for sovereign status as if this is an innate right, protected by the United States constitution and by the State of Colorado. Don’t choke on Abraham Lincoln’s comment that The Bill of rights “Is a REBUKE” or the fact that it’s not A LAW in or of itself. 4th amendment is mere Axiology? Taste? Genre? 

Oh my! Isn’t this Gnosticism Mitt Romney’s and John McCain’s territory? Colorado did have a FEMALE TEA PARTY INCUMBENT BATTLE DIDN’T THEY…

Since when does any government, at the national or state level have an ability to regulate “unalienable” rights? Gnosticism, gender and Lawd at all the LEGAL PROSTITUTION NEXT DOOR IN NEVADA…Neither LEGAL governing body DOES have that right pro Mblex crusaders. American laws deal with ‘inalienable rights.’ LOOK AT THAT “science based” MARKETING NOW.

The “premise” that any class system is subject to the economic system, which is presumably subject to the political system, which in turn is subject to the legal system, which then, and only then, is subject to a religious system…with an ethical framework, such as one that acknowledges and ensures ‘rights‘ which entail free will, are now on display.

Given that in 99% if not most instances, the defacto and default premise that an esthetics license is required, in addition to a Bachelor’s degree to work for a Professional Spa Product Line and that LMT’s with a Bachelor’s degree are overlooked if they have no outside B2B sales experience ought to give the Spa and Esthetics industry something to mull over when considering the SUBSTANCE of education.

Consider for instance this “new” education offering that is scarcely 20 years old: Disability Studies. It would seem “science” v. “management” rather than “pain” is the canker sore in the post-modern lotus?

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I will leave it to the “moral educators” with political axes to grind about bell jars, States right’s, healthcare and massage monopolies on entry level right to practice (that the FSMTB fails to call collusion but most certainly calls patriotism,) to pander to their fellow citizens about universal relativism and plan for the future conspiracy theories this trend will no doubt spawn.

Until Next Time Campers!

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Oh Lawd. I do see Paris, but it seems I’ve never seen France

Over at Jason Colavito’s blog, he, as usual is bemoaning the Age of Balkanization. A recent target of his may be of note to practitioners and consumers of reflexology.

Colavito’s target is not a teacher or continuing education provider for reflexology in the United States. I have not researched her or the father in law whom Colavito took historical issue with. However, Mr. Colavito made her reflexology background part of his article headline.

The topic and subject matter clearly begs for a reply, which is why I refuse to not laugh.

That noted, CAM practitioners and consumers of reflexology and it’s history may find Mr. Colavito’s blog noteworthy as I have.

Several years ago, I blew a gasket with both Massage Warehouse and news outlet AlterNet over poorly chosen advertising venues and articles on fringe history and pseudo science, tied to CAM therapies in general. I have trolled Mr. Colavito’s blog ever since like a faithful drone overcome with unrequited affection.

While Mr. Colavito’s objections are independent from my own and his academic background in this regard does trump mine, I chose to voice my opinion and then mind my own business professionally since then.

I begin my paralegal associates studies later this month. I have indeed decided to forgo Graduate School in favor of something more personally meaningful and cost effective.

Please do stop by to visit Mr. Colavito. There is more to his subject matter than many of his critics will admit too in public and vice versa.

The Axiology of Conspiracy and Crime: Calling Stephanie Meyer

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Erin Elizabeth over at Health Nut News has found herself in a post modern pickle. For the past year she has “diligently” reported on the murders of holistic doctors and practitioners in the U.S. Unfortunately, Erin’s absence of academic training in research SHOWS. (More on how this fuels panic, creates yet MORE conspiracy and undermines the credibility of CAM overall in an election year below.)

The most recent murder is FAR, FAR AWAY from the original “circle” of suspicion on the “ultra conservative” East Coast Establishment, out in the magical land NOT OF FANTASY but of SCIENCE FICTION: California. Palo Alto to be precise, and in “True False Flag~DisInformation” style propaganda, her current article masks her ill will with RECURSIVE REGRESS to the very genre we all would like protected: privacy and all that IT protects: including a right to life, liberty and the pursuit of happiness.

Anyone else notice author Stephanie Myer is due to release a crime novel or already recently has? So large a fan base MUST be “educated” and what better means by which to do so, than to tickle the fancy of multi generations of readers with a slightly different approach to Gothic sublimation? Forgive my snot nosed sobriety but I’m not so sure Erin Elizabeth isn’t Mrs. Myers publicist.

Any “cautious but curious” interlopers in an election year would be wise to note the role of axiology in “crafting narratives.” The presumption of “universal pathology” typically ends in a Gulag. Or at least it has since 1945. Those interested in reading Erin Elizabeth’s reporting should note AGAIN AND NOT FOR THE FIRST TIME in her writing, the absence of statistics on the relevant variables and the absence of taxonomy to span the fictional continents of genre now that she’s moved conveniently back toward a “private” but all too TRANSPARENT view of essentialism thru the ethnicity of the most recent victim and the projective identification of history as a “weapon” of the “home culture.”

Does any CAM professional believe Erin Elizabeth to be “The Red Woman” from Game of Thrones? Surely not Danerys Targaryen?

Keep watching the web. And remember, Fox Mulder was reminded that Sharks must keep swimming so they don’t drown. Even in shallow water.

Suspects arrested in murder of holistic MD

Health Nut News reports that two men have been arrested in connection with the murder of holistic MD Teresa Sievers. The video is at least 15 minutes long but I recommend watching it. The connections between the accused and the deceased are convoluted and the reporter for Health Nut News ALSO has ties to the victim and her family. The video includes examples from facebook friends lists which illustrates the connections involved better than the accompanying article.

Absolute Values Part Three: Language and Professionalism in Context

*This is the third installment of a four-part series on Professional Development for Spa Therapists. The series utilizes the terms Masseur, Masseuse and Massage Therapist as a Touchstone.

What does the structure of language have to do with Professional Development for Spa Therapists/Technicians?

What is the difference between an adjective, a metaphor and a simile? Are they synonyms for one another and if they are not, what makes them distinct and discreetly different? Why does it matter what anyone calls themselves as long as they give a ‘good’ massage?

adjective noun

An adjective is a word that describes a noun and can include the words Masseur and Masseuse.

  • The red car.
  • I am tired of dating him.
  • He is too idealistic.
  • He is a self motivated professional.
  • The name of the book is Stone Soup.

metaphor-diagram

 

A metaphor is a figure of speech in which a word or phrase compares two very different objects, concepts, ideas, or feelings to provide a clearer description.

  • He is the black sheep of our family.
  • You ain’t nothing but a hound dog. – Elvis Presley
  • A blanket of snow fell today.
  • I have a half-baked idea in mind.
  • “Why I am a little black rain cloud of course!” – Winnie the Pooh

Giraffe Similie

Metaphors are different from similes. A simile is a figure of speech involving the comparison of two different things and 9 times out of 10 will incorporate the words “like” or “as.” Because simile’s AND metaphors serve the purpose of enhancing a description they are both considered literary devices. More precisely, the true distinction between a metaphor and a simile is that a simile makes an explicit comparison, while a metaphor makes an implicit one.

BUT WAIT!!! What does this have to do with Professional development?

PLENTY! And here is WHY: As you may have already noticed, the definitions above OVERLAP. What one person will call an adjective may be further categorized as a metaphor or in some instances as a simile depending on the usage. These definitions underscore both the creativity and subjectivity involved in personal self-expression.

Massage Therapist: Tenor or Vehicle?

I’m not talking about music or cars! So what do Professionals mean when asking the question above?  Metaphors can be described by several means and methods. Tenor and Vehicle are terms that were coined by I.A. Richards in the early 20th century.

  • The Encyclopedia Britannica defines the terms this way: “tenor and vehicle, the components of a metaphor, with the tenor referring to the concept, object, or person meant, and the vehicle being the image that carries the weight of the comparison.” This is not the only way to define the terms.

Here is a broader definition.

An academic source from Carson Newman College’s English Department affords tenor and vehicle more liberal definitions: “In common usage, tenor refers to the course of thought, meaning or emotion in anything written or spoken.”  

“A modern theory would object, first, that in many of the most important uses of metaphor, the co-presence of the vehicle and the tenor results in a meaning (to be clearly distinguished from the tenor) which is not attainable without their interaction. That the vehicle is not normally a mere embellishment of a tenor which is otherwise unchanged by it but that vehicle and tenor in co-operation give a meaning of more varied powers that can be ascribed to either. And a modern theory would go on to point out that with different metaphors the relative importance of the contributions of vehicle and tenor to this resultant meaning varies immensely. At one extreme the vehicle may become almost a mere decoration or coloring of the tenor, at the other extreme, the tenor may become almost a mere excuse for the introduction of the vehicle, and so no longer be ‘the principal subject.’ And the degree to which the tenor is imagined ‘to be that very thing which it only resembles’ also varies immensely.” (I.A. Richards, The Philosophy of Rhetoric. Oxford Univ. Press, 1936)

Philosophically speaking, the witty amongst us will have already noted that Richards describes a “modern theory” and thereby indicates that he has a basis for making a distinction between tenor and vehicle that avoids the solipsism he is describing!

Richard’s may have had an agenda of sorts or not. Regardless of his own views of what constituted “modernism” or even his private politics, by categorizing “modern” rhetoric as having “relative” meaning Richards accomplished or obscured two important historical developments of his era. Richards wrote the passage above in 1936, prior to Hitler, Hiroshima and the Holocaust. As previously noted in this series, logical positivism was reaching it’s zenith in Europe in the 1940’s as the discovery of the atom bomb illustrated. The taxonomy Richards created and “embellished” beyond rhetoric and into literature as a whole stream of thought, rather than the nuts and bolts of language structure allows us to note that the solipsism he describes is a feature of both logical positivism AND relativism which facilitates the unspoken “POST MODERN” label predicated on Richard’s own definitions which imply reflexivity.  This occurred at least 40 years prior to the supposed advent of the term in the 1970’s according to art historians.

The relationship between logical positivism and language as we have noted in prior installments of this series was carried forward by Ludwig Wittgenstein and his contributions to logic and language. Popper and Kuhn built on this existing legacy and made contributions to the philosophy of science that form the basis of many massage education curriculums today.

Professional Foundations and the Individual: Why and Where does gender matter in professional communication?

Let’s revisit the second post in this series to provide a starting point and context from which to answer the question above.

“Logical Positivism was supposedly abandoned because it was revealed that empirical PHILOSOPHICAL claims which were presumed to undergird scientific endeavors cannot be VERIFIED to be UNIVERSALLY true and that this revelation placed limits on how much we can know. This “revelation” (a form of knowledge itself) filtered into common parlance (language) in phrases such as “the linguistic turn” cited above. It is also another way to describe phrases such as “asymmetrical information” which are frequently floated to describe a variety of imbalances in power implied by terms such as “Balkanization” and resulting abuses.”

Awareness of how the growth of modern views on language and linguistics fits into the history of science can shed more light on WHY the professional massage, spa, wellness and allied CAM community has agreed by general consensus to uphold the term “massage therapist” as the most appropriate term for professional use by bodyworkers.

“Masseur” and “masseuse” are descriptive stand alone words. With such gendered terminology as a starting point, who is the observer and who is the subject?

Massage Therapist is not a metaphor any more than Masseur or Masseuse: therefore it is illogical to ask what is the tenor and what or whom is the vehicle in this word phrase.

One of the facts of professional practice for LMT’s in the 21st century is that the massage profession will never be able to replace the scientifically mainstream profession of physical therapy. Due to this impasse, the massage profession is viewed by some within the industry as ‘struggling’ against everything from health care politics and monied vested interests, to conspiracy theories of every stripe and even with private matters for individuals such as religion, faith and sexuality.

Choosing the term “Massage Therapist” is in many respects a discretionary decision. Many LMT’s make this choice because it is what they were taught. Other’s make this distinction predicated on axiology and value judgments. Yet others if asked will say that they find the decision to utilize the professional designation “Massage Therapist” because they are supporting the growth of the profession and of the wellness industry as a whole.

Regardless of the reasons one has for choosing to ‘follow the crowd’ there are still more reasons than we have yet discussed for chosing to adhere to the term “Massage Therapist” as a professional designation.

We will touch on some of those reasons in the final installment in this series. Until next time!

 

 

 

 

 

 

Of Logical Fallacies, Paradigm Shifts and Process Philosophy

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  • Step One “We admitted we were powerless over the New Age—that our Higher Selves had turned us into flakes.”
  • Step Two “Came to believe that a powerful bull*** detector could restore us to sanity.”
  • Step Three “Made a decision to turn our will and our lives over to the care of our lower selves and a good psychiatrist.”
  • Step Four “Made a searching and fearless disposal of our crystals, tarot decks, incense, angel cards, rising signs, wands, spells, medicine wheels, pendulums and lottery tickets.”
  • Step Five “Admitted to God, our Guru and our seminar leader the exact nature of our delusion.”
  • Step Six “Were entirely ready to take back our mind, body and spirit.”
  • Step Seven “Humbly asked our Higher Power to @#!$ off.”
  • Step Eight “Made a list of all the New Age assholes we’d been nice to and vowed to treat them all like shit.”
  • Step Nine “Insulted the New Age wherever possible, especially when to do so made us look bad.”
  • Step Ten “Continued to take personal inventory and, when we were wrong, promptly relished in it.”
  • Step Eleven “Sought through television and newspapers to improve our conscious contact with humanity, concentrating only on our ability to understand what the hell was really happening in the world.”
  • Step Twelve “Having avoided a paradigm shift as the result of these steps, we vowed to carry the NAA message to New Agers everywhere and to practice being ordinary in all our affairs.”

What is a Paradigm Shift?

What is a Logical Fallacy?

What is Process Philosophy?

And for those of you with a less exalted view of religion and spirituality…..

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Open letter to DoTerra and Young Living: FDA reprimands are an opportunity and a challenge

Wisdom

 

Last year, the FDA issued a warning letter to both Do Terra and Young Living Essential Oils CEO’s about the activities of their distributor networks.

The letter to Young Living states in part: “You market your Young Living Essential Oil products through paid consultants; your compensation plan for your consultants is explained on your website http://www.youngliving.com/en_US/opportunity/compensation-plan. Your consultants promote many of your Young Living Essential Oil Products for conditions such as, but not limited to, viral infections (including ebola), Parkinson’s disease, autism, diabetes, hypertension, cancer, insomnia, heart disease, post-traumatic stress disorder (PTSD), dementia, and multiple sclerosis, that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners. Consumers interested in your Young Living Essential Oil products are then redirected by your consultants to your website, http://www.youngliving.com, to purchase your products and/or register as members (i.e., consultants)”.[1]

The letter to DoTerra states in part: “Your products are marketed through the website http://www.anytimeessentials.com/ and through paid “consultants,” http://www.anytimeessentials.com/work-home/, otherwise referred to as “wellness advocates,” http://www.mydoterra.com/. Your consultants promote your above mentioned dōTERRA Essential Oil products for conditions including, but not limited to, viral infections (including ebola), bacterial infections, cancer, brain injury, autism, endometriosis, Grave’s Disease, Alzheimer’s Disease, tumor reduction, ADD/ADHD,  and other conditions that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners. Moreover, your consultants redirect consumers to your website, http://www.doterra.com, to register as a customer or member (i.e., consultant), and to purchase your dōTERRA Essential Oil products.”

Here’s a PART of the rub if it’s not already obvious: “Your products are prescription drugs as defined in section 503(b)(1)(A) of the Act [21 U.S.C. § 353(b)(1)(A)]) for some of the claims made for them because, in light of their toxicity or other potentiality for harmful effect, the method of their use, or the collateral measures necessary to their use, they are not safe for use except under the supervision of a practitioner licensed by law to administer them.”

When I come across responses or rebuttals to the information above I often find the same tropes repeated and an absence of detail and appropriate framing of the issues involved. Here are my suggestions for both DoTerra and Young Living corporate organizations on how to go about revamping their training and policy procedures to avoid such issues.

  • Show some respect for philosophy and history by acknowledging the value of diversity rather than avoiding the burden of education. i.e., Invest in your organizational longevity and your distributors long term patronage thru enhanced education offerings.
  • Create partnerships with Aromatherapy, Business and CAM educators that would offer perks for distributors who advance their education level with college degrees or appropriate certifications.
  • Redefine your branding strategy to clearly distinguish who your customers are and why.
  •  Be mindful of nepotism.