Tag Archives: Alternative Health Education

Apothecanna: Cannibis infused Spa products

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Where there’s smoke there is fire and the cannabis cloud over Colorado appears to be lingering like smog on a otherwise clear day. Cannabis proponent Apothecanna has positioned itself beyond the pale, as an adjunct measure in pain management and only time will tell if they can remain straight enough to keep their wellness branding intact.

I wrote this piece originally in June of 2015 and removed it from this blog over a reservation about logical reasoning summed up simply by “begging the question.” But let’s talk products for now.

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Apothecanna does offer a variety of scents that leave the 1960’s behind.

The statement on their website detailing the benefits of their “natural” products Topical Cannabis, Hemp Lotion, & THC Spray (located under the tab “learn” and “apothecanna massage”) is simple and basic:

Revitalizing botanicals like arnica and capsaicin combine with topical marijuana to provide natural herbal pain relief .

The Marketing is both Spartan and clever.

“Here at Apothecanna, we’re committed to providing innovative topical pain relievers that combine topical cannabis with other healing and soothing botanicals for a more natural option for topical pain relief. Unlike conventional topical pain relief cream products, our cannabis calming cream offer pain relief without unpleasant “medicine” scents, instead incorporating sense-soothing botanicals like lavender, chamomile, and frankincense. These botanicals make using our topical marijuana products more enjoyable, contributing to a sense of well being that can aid the healing process. In addition to our full line of cannabis cream and THC spray products for pain relief, which are available at over 200 Colorado medical marijuana centers, we also offer several invigorating, calming, and pain relieving cream products made with hemp and arnica cream, as well as other botanicals to soothe your skin as well as your senses.”

Rejuvenate your skin and senses with topical cannabis cream and botanical skin therapies from Apothecanna.

Under the “About” tab are three discreet paragraphs that provide a brief nod to both legality and their position on the role of natural philosophy in society at large.

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By reordering the brands statements, it may be a bit more obvious to educated consumers and those who question the politics involved, how the advent of Apothecanna will impact the Spa and Wellness Industry. And in particular, the Professional Massage Community which may utilize such products IN TANDEM with mainstream pain management professionals.

Let’s break it down like any syllogism, but let’s do it backwards and examine the logic of the marketing.

“Our mission at Apothecanna is to spread the wisdom of traditional plant medicine. We believe in the fundamental right of access to the healing powers of nature and promote sustainable interaction with the world around us.”

Preceeding this ‘tidbit’ is the following ‘tidbit.”

“We do not use artificial ingredients, fillers, parabens and only test on humans. We believe that natural treatments are the best treatments, and strive to create products with uncompromised purity, quality, and functionality.”

And the page begins with this introduction:

“Apothecanna is a natural apothecary featuring cannabis extract as the primary active ingredient due to its potent anti-inflammatory and analgesic properties. Our formulations combine cannabis with other organic and wild crafted essential oils to create highly functional topical treatments for pain and stress relief, while delivering a host of skin nurturing benefits.”

Viewed and analyzed from last statement to first, Apothecanna’s marketing strategy seems to be suffering from marijuana induced paranoia if not ordinary anxiety. Remember this assessment proceeds in reverse order from their official website circa 2015!

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The first (last) CLAIM Apothecanna puts forward, is that their products have scientifically proven value. (This is TRUE of Cannabis- as science has admitted.)

The second or (middle) premise Apothecanna offers is that their products are 100% “Natural” and that they TEST only on humans.

In the third (first) STATEMENT that in traditional logic would be called a premise, Apothecanna DOES INDEED draw a CONCLUSION predicated on the two preceding premises! Want some pseudoscience wellness professionals or just a side of religion to go with your own and your clients health investments?

Consumers are informed of Apothecannas “rights” and significantly there is an appeal to nature for sovereign status as if this is an innate right, protected by the United States constitution and by the State of Colorado. Don’t choke on Abraham Lincoln’s comment that The Bill of rights “Is a REBUKE” or the fact that it’s not A LAW in or of itself. 4th amendment is mere Axiology? Taste? Genre? 

Oh my! Isn’t this Gnosticism Mitt Romney’s and John McCain’s territory? Colorado did have a FEMALE TEA PARTY INCUMBENT BATTLE DIDN’T THEY…

Since when does any government, at the national or state level have an ability to regulate “unalienable” rights? Gnosticism, gender and Lawd at all the LEGAL PROSTITUTION NEXT DOOR IN NEVADA…Neither LEGAL governing body DOES have that right pro Mblex crusaders. American laws deal with ‘inalienable rights.’ LOOK AT THAT “science based” MARKETING NOW.

The “premise” that any class system is subject to the economic system, which is presumably subject to the political system, which in turn is subject to the legal system, which then, and only then, is subject to a religious system…with an ethical framework, such as one that acknowledges and ensures ‘rights‘ which entail free will, are now on display.

Given that in 99% if not most instances, the defacto and default premise that an esthetics license is required, in addition to a Bachelor’s degree to work for a Professional Spa Product Line and that LMT’s with a Bachelor’s degree are overlooked if they have no outside B2B sales experience ought to give the Spa and Esthetics industry something to mull over when considering the SUBSTANCE of education.

Consider for instance this “new” education offering that is scarcely 20 years old: Disability Studies. It would seem “science” v. “management” rather than “pain” is the canker sore in the post-modern lotus?

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I will leave it to the “moral educators” with political axes to grind about bell jars, States right’s, healthcare and massage monopolies on entry level right to practice (that the FSMTB fails to call collusion but most certainly calls patriotism,) to pander to their fellow citizens about universal relativism and plan for the future conspiracy theories this trend will no doubt spawn.

Until Next Time Campers!

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Of Logical Fallacies, Paradigm Shifts and Process Philosophy

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  • Step One “We admitted we were powerless over the New Age—that our Higher Selves had turned us into flakes.”
  • Step Two “Came to believe that a powerful bull*** detector could restore us to sanity.”
  • Step Three “Made a decision to turn our will and our lives over to the care of our lower selves and a good psychiatrist.”
  • Step Four “Made a searching and fearless disposal of our crystals, tarot decks, incense, angel cards, rising signs, wands, spells, medicine wheels, pendulums and lottery tickets.”
  • Step Five “Admitted to God, our Guru and our seminar leader the exact nature of our delusion.”
  • Step Six “Were entirely ready to take back our mind, body and spirit.”
  • Step Seven “Humbly asked our Higher Power to @#!$ off.”
  • Step Eight “Made a list of all the New Age assholes we’d been nice to and vowed to treat them all like shit.”
  • Step Nine “Insulted the New Age wherever possible, especially when to do so made us look bad.”
  • Step Ten “Continued to take personal inventory and, when we were wrong, promptly relished in it.”
  • Step Eleven “Sought through television and newspapers to improve our conscious contact with humanity, concentrating only on our ability to understand what the hell was really happening in the world.”
  • Step Twelve “Having avoided a paradigm shift as the result of these steps, we vowed to carry the NAA message to New Agers everywhere and to practice being ordinary in all our affairs.”

What is a Paradigm Shift?

What is a Logical Fallacy?

What is Process Philosophy?

And for those of you with a less exalted view of religion and spirituality…..

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Open letter to DoTerra and Young Living: FDA reprimands are an opportunity and a challenge

Wisdom

 

Last year, the FDA issued a warning letter to both Do Terra and Young Living Essential Oils CEO’s about the activities of their distributor networks.

The letter to Young Living states in part: “You market your Young Living Essential Oil products through paid consultants; your compensation plan for your consultants is explained on your website http://www.youngliving.com/en_US/opportunity/compensation-plan. Your consultants promote many of your Young Living Essential Oil Products for conditions such as, but not limited to, viral infections (including ebola), Parkinson’s disease, autism, diabetes, hypertension, cancer, insomnia, heart disease, post-traumatic stress disorder (PTSD), dementia, and multiple sclerosis, that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners. Consumers interested in your Young Living Essential Oil products are then redirected by your consultants to your website, http://www.youngliving.com, to purchase your products and/or register as members (i.e., consultants)”.[1]

The letter to DoTerra states in part: “Your products are marketed through the website http://www.anytimeessentials.com/ and through paid “consultants,” http://www.anytimeessentials.com/work-home/, otherwise referred to as “wellness advocates,” http://www.mydoterra.com/. Your consultants promote your above mentioned dōTERRA Essential Oil products for conditions including, but not limited to, viral infections (including ebola), bacterial infections, cancer, brain injury, autism, endometriosis, Grave’s Disease, Alzheimer’s Disease, tumor reduction, ADD/ADHD,  and other conditions that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners. Moreover, your consultants redirect consumers to your website, http://www.doterra.com, to register as a customer or member (i.e., consultant), and to purchase your dōTERRA Essential Oil products.”

Here’s a PART of the rub if it’s not already obvious: “Your products are prescription drugs as defined in section 503(b)(1)(A) of the Act [21 U.S.C. § 353(b)(1)(A)]) for some of the claims made for them because, in light of their toxicity or other potentiality for harmful effect, the method of their use, or the collateral measures necessary to their use, they are not safe for use except under the supervision of a practitioner licensed by law to administer them.”

When I come across responses or rebuttals to the information above I often find the same tropes repeated and an absence of detail and appropriate framing of the issues involved. Here are my suggestions for both DoTerra and Young Living corporate organizations on how to go about revamping their training and policy procedures to avoid such issues.

  • Show some respect for philosophy and history by acknowledging the value of diversity rather than avoiding the burden of education. i.e., Invest in your organizational longevity and your distributors long term patronage thru enhanced education offerings.
  • Create partnerships with Aromatherapy, Business and CAM educators that would offer perks for distributors who advance their education level with college degrees or appropriate certifications.
  • Redefine your branding strategy to clearly distinguish who your customers are and why.
  •  Be mindful of nepotism.

Cupping Therapy: Massage Therapists be warned! Meta Study from 2012 shows the emperor has no clothes

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The link above is to a 2012 meta study. The study collected 135 research articles from 6 different databases published from 1992 thru 2010 in the US and overseas. As a stand alone treatment, cupping therapy did not have much value but was found to produce ‘synergy’ (my emphasis) when utilized alongside conventional treatments, no treatment and placebo. Cupping utilized alongside other alternative therapies were excluded from the study.

Of the studies that survived, a whopping 78 were wet cupping, which involves using a scalpel to create an incision to drain off excess blood raised to the surface of the skin once the cup is removed.

Excuse me massage therapists: Am I the only one who sees a problem with scope of practice here?

I would love to say more but I will let those who are inclined take it upon themselves to read the study and to discern, if they are able, to read between the lines about the promotion of this modality in the massage community.

Massage Envy

This Girl has been offered a job with Massage Envy!

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Several perks that I did not anticipate were offered for an out of state location and the local location is offering more per hour. I asked for ten days to respond which gives me time to look into license and insurance costs and renewals, housing costs, rooms for rent and that kind of thing. Both jobs are holding out a carrot of entry level supervisory experience but the local location is prepared to offer that more quickly than the out of state location. Meanwhile, the out of state location has business ties with a new Massage School and they have encouraged me to apply to teach.

My Own Radio Show?

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I was approached in the last month about hosting a radio show based around this blog! I am flattered to be honest and I would love to give it a try for at least a season to see how things would work out.

It would be a partnership and I would have to come up with some financial capital for the first season. However, the beauty of partnerships is that there is more support for the program itself and more shoulders to carry the financial burden as well. I am sketching out some ideas for a few shows now and also looking for topic suggestions if anyone has any subjects they would like to know more about. Another perk of having corporate sponsorships to shoulder the task would be the ability to get to information and guest speakers that might not ordinarily be available.

As this blog is focused on both mainstream and fringe topics in the CAM field, there is a wide swath of territory to cover and I would love to see if I can pull this off and make it happen actually. My mother has been after me to do something along these lines with radio for years. I do wonder however if there is truly a market for this kind of broadcast??

Please leave your comments below if you have any or send me an email! I would love to hear others thoughts on the subject.