Category Archives: Holistic Nursing

Thought for the Day: Defining Bullshit

The Chronicle of Higher Education has just made my day, or rather two professors at The University of Washington. It’s a crying shame they aren’t located in D.C. and/or that they haven’t YET exported their wit to every State in the Union.

Here is the opening line from The Chronicle’s current Post Truth issue:

“Facts and figures are like cow pastures. Unless you squint, you can’t always tell how full of bullshit they are.”

That’s correct readers. It seems AT LEAST TWO tenured (?) academics have struck marketing gold! At my Alma Matter, the class was titled Borderlands of Science and Religion and you can view the wit who created it, under this blog’s About tab.

The current Chronicle article has a Q & A with the academics in question and I recommend giving it a read.

Apothecanna: Cannibis infused Spa products

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Where there’s smoke there is fire and the cannabis cloud over Colorado appears to be lingering like smog on a otherwise clear day. Cannabis proponent Apothecanna has positioned itself beyond the pale, as an adjunct measure in pain management and only time will tell if they can remain straight enough to keep their wellness branding intact.

I wrote this piece originally in June of 2015 and removed it from this blog over a reservation about logical reasoning summed up simply by “begging the question.” But let’s talk products for now.

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Apothecanna does offer a variety of scents that leave the 1960’s behind.

The statement on their website detailing the benefits of their “natural” products Topical Cannabis, Hemp Lotion, & THC Spray (located under the tab “learn” and “apothecanna massage”) is simple and basic:

Revitalizing botanicals like arnica and capsaicin combine with topical marijuana to provide natural herbal pain relief .

The Marketing is both Spartan and clever.

“Here at Apothecanna, we’re committed to providing innovative topical pain relievers that combine topical cannabis with other healing and soothing botanicals for a more natural option for topical pain relief. Unlike conventional topical pain relief cream products, our cannabis calming cream offer pain relief without unpleasant “medicine” scents, instead incorporating sense-soothing botanicals like lavender, chamomile, and frankincense. These botanicals make using our topical marijuana products more enjoyable, contributing to a sense of well being that can aid the healing process. In addition to our full line of cannabis cream and THC spray products for pain relief, which are available at over 200 Colorado medical marijuana centers, we also offer several invigorating, calming, and pain relieving cream products made with hemp and arnica cream, as well as other botanicals to soothe your skin as well as your senses.”

Rejuvenate your skin and senses with topical cannabis cream and botanical skin therapies from Apothecanna.

Under the “About” tab are three discreet paragraphs that provide a brief nod to both legality and their position on the role of natural philosophy in society at large.

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By reordering the brands statements, it may be a bit more obvious to educated consumers and those who question the politics involved, how the advent of Apothecanna will impact the Spa and Wellness Industry. And in particular, the Professional Massage Community which may utilize such products IN TANDEM with mainstream pain management professionals.

Let’s break it down like any syllogism, but let’s do it backwards and examine the logic of the marketing.

“Our mission at Apothecanna is to spread the wisdom of traditional plant medicine. We believe in the fundamental right of access to the healing powers of nature and promote sustainable interaction with the world around us.”

Preceeding this ‘tidbit’ is the following ‘tidbit.”

“We do not use artificial ingredients, fillers, parabens and only test on humans. We believe that natural treatments are the best treatments, and strive to create products with uncompromised purity, quality, and functionality.”

And the page begins with this introduction:

“Apothecanna is a natural apothecary featuring cannabis extract as the primary active ingredient due to its potent anti-inflammatory and analgesic properties. Our formulations combine cannabis with other organic and wild crafted essential oils to create highly functional topical treatments for pain and stress relief, while delivering a host of skin nurturing benefits.”

Viewed and analyzed from last statement to first, Apothecanna’s marketing strategy seems to be suffering from marijuana induced paranoia if not ordinary anxiety. Remember this assessment proceeds in reverse order from their official website circa 2015!

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The first (last) CLAIM Apothecanna puts forward, is that their products have scientifically proven value. (This is TRUE of Cannabis- as science has admitted.)

The second or (middle) premise Apothecanna offers is that their products are 100% “Natural” and that they TEST only on humans.

In the third (first) STATEMENT that in traditional logic would be called a premise, Apothecanna DOES INDEED draw a CONCLUSION predicated on the two preceding premises! Want some pseudoscience wellness professionals or just a side of religion to go with your own and your clients health investments?

Consumers are informed of Apothecannas “rights” and significantly there is an appeal to nature for sovereign status as if this is an innate right, protected by the United States constitution and by the State of Colorado. Don’t choke on Abraham Lincoln’s comment that The Bill of rights “Is a REBUKE” or the fact that it’s not A LAW in or of itself. 4th amendment is mere Axiology? Taste? Genre? 

Oh my! Isn’t this Gnosticism Mitt Romney’s and John McCain’s territory? Colorado did have a FEMALE TEA PARTY INCUMBENT BATTLE DIDN’T THEY…

Since when does any government, at the national or state level have an ability to regulate “unalienable” rights? Gnosticism, gender and Lawd at all the LEGAL PROSTITUTION NEXT DOOR IN NEVADA…Neither LEGAL governing body DOES have that right pro Mblex crusaders. American laws deal with ‘inalienable rights.’ LOOK AT THAT “science based” MARKETING NOW.

The “premise” that any class system is subject to the economic system, which is presumably subject to the political system, which in turn is subject to the legal system, which then, and only then, is subject to a religious system…with an ethical framework, such as one that acknowledges and ensures ‘rights‘ which entail free will, are now on display.

Given that in 99% if not most instances, the defacto and default premise that an esthetics license is required, in addition to a Bachelor’s degree to work for a Professional Spa Product Line and that LMT’s with a Bachelor’s degree are overlooked if they have no outside B2B sales experience ought to give the Spa and Esthetics industry something to mull over when considering the SUBSTANCE of education.

Consider for instance this “new” education offering that is scarcely 20 years old: Disability Studies. It would seem “science” v. “management” rather than “pain” is the canker sore in the post-modern lotus?

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I will leave it to the “moral educators” with political axes to grind about bell jars, States right’s, healthcare and massage monopolies on entry level right to practice (that the FSMTB fails to call collusion but most certainly calls patriotism,) to pander to their fellow citizens about universal relativism and plan for the future conspiracy theories this trend will no doubt spawn.

Until Next Time Campers!

Announcing Fruits, Nuts and Flakes: Massage and Bodywork Edition

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Announcing Fruits, Nuts and Flakes: Massage and Bodywork Edition!!

I am fundraising to print, produce and ship a card set for Massage educators, massage aficionados and their nemesis!!

I would like to be able to print at least 2,000 decks or more. Please share any and all feedback and thank you. I will be adding an option to purchase 1 set immediately.

The Vampire Facial: An assault on science or simple Race Baiting?

Back in 2013, Kim Kardashian tried the newest trend in esthetics, or so it may have seemed. The Vampire Facial.

The Spa world responded discreetly and quickly renamed the procedure “microneedling.”

Count on MTV to showcase this attempt at cultural stereotyping and shoddy science. 19 year old teen bathes in pigs blood to retain her ‘youth’ reads a recent headline. Hollywood is a simmering pot of “Postmodernism” after all, and no doubt, this impressionable youths decision will be laid at the door of either Kim Kardashian and Bar Rafeli, or (shudder) the spa industry.

For an angle on racism by design or by ‘coincidence’ take note: Ms. Kardashian and Ms. Rafeli both have semitic ancestry to varying degrees. Of course, with so much anti-intellectualism and ‘tea partying’ nationwide, “The Vampires” found their miracle cure trademarked via a Doctor from:

May I get a drumroll……….Alabama.

Oh My.

If there isn’t one excuse to use science as a substitute for religious identity by design or happenstance, as showcased by Kardashian and Rafeli as ‘consumers’, then it’s science as a substitute for various forms of ontological identity and from there its a substitute for sexual orientation.

My advice for Spa and Wellness Professionals is to avoid this service, period. The science may very well be sketchy. While pricking the skin does produce collagen, so does tribal scarring. What would the long term effects of this kind of treatment be when these two results are compared side by side?

Think Twice Ladies and Gentlemen. And for English students, teachers and Da Vinci Code fans: Race baiting is Race baiting. No matter what anyone calls it, regardless of how it’s passed off from science into literature, geography or in a substitution between Aesthetics and Esthetics. If it’s not one bait and switch about Natural Philosophy, it’s another.

Consumer Beware.

 

 

 

 

 

 

 

 

Of Logical Fallacies, Paradigm Shifts and Process Philosophy

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  • Step One “We admitted we were powerless over the New Age—that our Higher Selves had turned us into flakes.”
  • Step Two “Came to believe that a powerful bull*** detector could restore us to sanity.”
  • Step Three “Made a decision to turn our will and our lives over to the care of our lower selves and a good psychiatrist.”
  • Step Four “Made a searching and fearless disposal of our crystals, tarot decks, incense, angel cards, rising signs, wands, spells, medicine wheels, pendulums and lottery tickets.”
  • Step Five “Admitted to God, our Guru and our seminar leader the exact nature of our delusion.”
  • Step Six “Were entirely ready to take back our mind, body and spirit.”
  • Step Seven “Humbly asked our Higher Power to @#!$ off.”
  • Step Eight “Made a list of all the New Age assholes we’d been nice to and vowed to treat them all like shit.”
  • Step Nine “Insulted the New Age wherever possible, especially when to do so made us look bad.”
  • Step Ten “Continued to take personal inventory and, when we were wrong, promptly relished in it.”
  • Step Eleven “Sought through television and newspapers to improve our conscious contact with humanity, concentrating only on our ability to understand what the hell was really happening in the world.”
  • Step Twelve “Having avoided a paradigm shift as the result of these steps, we vowed to carry the NAA message to New Agers everywhere and to practice being ordinary in all our affairs.”

What is a Paradigm Shift?

What is a Logical Fallacy?

What is Process Philosophy?

And for those of you with a less exalted view of religion and spirituality…..

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Open letter to DoTerra and Young Living: FDA reprimands are an opportunity and a challenge

Wisdom

 

Last year, the FDA issued a warning letter to both Do Terra and Young Living Essential Oils CEO’s about the activities of their distributor networks.

The letter to Young Living states in part: “You market your Young Living Essential Oil products through paid consultants; your compensation plan for your consultants is explained on your website http://www.youngliving.com/en_US/opportunity/compensation-plan. Your consultants promote many of your Young Living Essential Oil Products for conditions such as, but not limited to, viral infections (including ebola), Parkinson’s disease, autism, diabetes, hypertension, cancer, insomnia, heart disease, post-traumatic stress disorder (PTSD), dementia, and multiple sclerosis, that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners. Consumers interested in your Young Living Essential Oil products are then redirected by your consultants to your website, http://www.youngliving.com, to purchase your products and/or register as members (i.e., consultants)”.[1]

The letter to DoTerra states in part: “Your products are marketed through the website http://www.anytimeessentials.com/ and through paid “consultants,” http://www.anytimeessentials.com/work-home/, otherwise referred to as “wellness advocates,” http://www.mydoterra.com/. Your consultants promote your above mentioned dōTERRA Essential Oil products for conditions including, but not limited to, viral infections (including ebola), bacterial infections, cancer, brain injury, autism, endometriosis, Grave’s Disease, Alzheimer’s Disease, tumor reduction, ADD/ADHD,  and other conditions that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners. Moreover, your consultants redirect consumers to your website, http://www.doterra.com, to register as a customer or member (i.e., consultant), and to purchase your dōTERRA Essential Oil products.”

Here’s a PART of the rub if it’s not already obvious: “Your products are prescription drugs as defined in section 503(b)(1)(A) of the Act [21 U.S.C. § 353(b)(1)(A)]) for some of the claims made for them because, in light of their toxicity or other potentiality for harmful effect, the method of their use, or the collateral measures necessary to their use, they are not safe for use except under the supervision of a practitioner licensed by law to administer them.”

When I come across responses or rebuttals to the information above I often find the same tropes repeated and an absence of detail and appropriate framing of the issues involved. Here are my suggestions for both DoTerra and Young Living corporate organizations on how to go about revamping their training and policy procedures to avoid such issues.

  • Show some respect for philosophy and history by acknowledging the value of diversity rather than avoiding the burden of education. i.e., Invest in your organizational longevity and your distributors long term patronage thru enhanced education offerings.
  • Create partnerships with Aromatherapy, Business and CAM educators that would offer perks for distributors who advance their education level with college degrees or appropriate certifications.
  • Redefine your branding strategy to clearly distinguish who your customers are and why.
  •  Be mindful of nepotism.